SXSW 2020
What Conducting an Orchestra Can Teach Advertisers
Description:
Orchestras have survived for centuries, evolving to meet today’s diverse, tech-savvy audiences through curated repertoire and community engagement. Outdoor advertising has similarly sought to reach those audiences while transforming from cave paintings to augmented reality in cities. Music Director of The New York Pops, Steven Reineke, and Intersection’s Chief Revenue Officer, Michael Rosen, will discuss the modernization of these traditional formats and lessons for the ad industry.
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Takeaways
- What can an orchestra’s content curation, contextual relevance, and community engagement teach the advertising industry?
- How have traditional media, such as orchestras and outdoor ads, evolved over time for today’s technologically-advanced, diverse audiences?
- How can marketers balance the traditional forms of media with today's modern advancements to create valuable experiences for consumers?
Speakers
- Michael Rosen, Chief Revenue Officer, Intersection
- Steven Reineke, Music Director and Conductor, The New York Pops
Organizer
Shira Palka, Sr Communications Manager, Intersection
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